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Net Words: Creating High-Impact Online Copy

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Net Words: Creating High-Impact Online Copy

March 20th, 2008 chandana Posted in Communicaion and Telecommunication |
Net Words: Creating High-Impact Online Copy
By Nick Usborne

* Publisher: McGraw-Hill
* Number Of Pages: 224
* Publication Date: 2001-11-26
* ISBN-10 / ASIN: 0071380396
* ISBN-13 / EAN: 9780071380393
* Binding: Paperback

Book Description:
A guide to creating copy that connects with customers­­and makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer’s attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line “voice” and use it to forge lasting bonds with customers, increase market share, and close sales.

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